Hudd Byard
My dream job at the moment is working for the Rolling Stone magazine. so, this lecture was very effective for me.
Ok, so he’s not hiring :( but I still liked his lecture. There were a few pieces in his portfolio I didn’t quite like, but overall, I thought he gave a rather nice presentation.
Th3 p8or s1de 2f t6wn (or something like that), I thought it was creative to use the zipcode as the missing letters in the title, however, it was difficult for me to read.. I kept trying to read what it would say with the letters: i.e. p8or: power, peightor…. just the way it was transposed was conflicting for my eyes. Perhaps if he used a scrollier font or exaggerated the base of the 8 or had a different line weight on the top of the number 2 to better show a letter ‘O’?
I did like the Elvis title, “Breaking the Sound Barrier”, with the use of the music notes as letter ‘I” That header was very effective.
I also liked his version of the portrayal of the gruesome murder story. The editors last minute change to swap in an image, was a bad mistake. With the image it looked like a “Better Homes and Gardens” magazine. I pretty much glossed over the text. I thought Byard’s original idea was much more dramatic and personal.
It looks like he’s off to a great start w/ Memphis, he seems to love his job, even when times get stressful and when there are last minute changes…(there seems to be a lot of last minute changes in this field)
Compared w/ Massimo, I think Massimo has a more systematic approach to doing things. Byard likes to toy w/ the eye, making text do things it shouldn’t. i.e. he’s being a little trendy, which is the opposite of what Massimo was talking about in his lecture. I guess that makes Massimo much more classic. I like the looseness in Byard’s designs. Even though he’s still restricting himself w/ grids, there is still a kind of playfulness to his work that Massimo doesn’t have. Massimo work is like….straight forward. to the point. simple. clean. elegant. “coke. period.”
